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How Gen Z Is Making Sustainability a Lifestyle Movement — And Why Brands Should Pay Attention

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  Editor / 2 months
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• 3 min read

Sustainability is no longer just a policy goal or a CSR checkbox—it’s a lifestyle movement. And leading this charge is Generation Z, the digital-native, values-driven cohort born between 1997 and 2012. From thrifting fashion to choosing electric vehicles, plant-based eating, and boycotting unsustainable brands, Gen Z is reimagining how sustainability fits into everyday choices—and transforming […]